Category Archives: The Basics

Quick Lesson in Marketing

QUICK TIPS TO MARKETING YOUR BRAND  CRACKING THE CODES   Building a brand from scratch can be overwhelming. A lot more work is involved when trying to build a startup than many new entrepreneurs anticipate. For a brand to be able to steal the market share, some intense marketing has to be done. Marketing requires…
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Start Your Photography Business (Part 4 of 4)

The Complete Guide to Becoming a Professional Photographer Part 4: Marketing and Promotion In this the last of our series of articles about how to start a photography business, we take a look at Brand Identity and the best ways of marketing and promoting your new photography business - from a strong portfolio website, to…
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Start Your Photography Business (Part 3 of 4)

The Complete Guide to Becoming a Professional Photographer Part 3: Finance and Income   So far in this series of articles about how to start a photography business we've looked at important preparatory steps such as establishing clear career goals, drawing up a business plan, and budgeting for equipment and other start-up expenses. Having worked…
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Start Your Photography Business (part 2 of 4)

The Complete Guide to Becoming a Professional Photographer Part 2: Expenses and Legal Requirements How do you start a photography business that will last? The reality is that there's little room for sloppiness or error if you want to make it as a freelance photographer in 2018. In fact, in order to succeed in today's…
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Start Your Photography Business (Part 1 of 4)

The Complete Guide to Becoming a Professional Photographer Part 1: Research and Planning Wondering how to start a photography business and turn your passion into a profitable career? Think you've got what it takes? You know that most photographers go out of business before they even make it to the end of the first year,…
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Managing time when running a business

Managing time when running a business Managing time when running a business When creating a business, you will find that the most valuable item is your time. You need time to shoot, time to edit, time to have lunch and time to spend with your family. Unfortunately, the larger your business grows, the less time…
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Top 3 photography techniques used by professionals

Top 3 photography techniques used by professionals Photography techniques that will help you improve your skills At first glance, the world of photography is scary and complex. There are so many different terms, techniques and camera settings that your head gets woozy just thinking about it. Don’t worry though, we have all been there. The…
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Is Professional Photography Dead?

Is Professional Photography Dead? On a small farm in the Middle of Nowhere, Mississippi. I remember my parents' old Dell desktop computer.  For years, it sat in the family room collecting dust in the house where I grew up and probably hasn't moved to this very day.  We lived so far from civilization, that computer…
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Understanding Camera Lenses For Beginners

Understanding Camera Lenses For Beginners Trying to understand the large variety of camera lenses can get confusing. Which camera lens is best? What is the difference between them? When and how should they be used? No matter if you are a complete beginner or an advanced photographer, the choices can become overwhelming. How do camera…
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