Building a brand from scratch can be overwhelming. A lot more work is involved when trying to build a startup than many new entrepreneurs anticipate. For a brand to be able to steal the market share from other already-known photographers, some intense marketing has to be done. Marketing requires strategic planning and data analysis for it to be truly fruitful.
But hey, marketing doesn’t have to be a pain in the neck. It’s quite versatile in terms of budget. Marketing your business on a limited budget is still very possible. All you need to do is get a little creative and think outside of the box. Are you a budding entrepreneur with limited income, struggling to get your brand out there? Don’t fret. Here are some ways that will help you achieve every marketing goal on your list!
- Social media marketing
Did you know that nearly two-thirds of adults in developed countries use social media? It’s definitely the top dog for marketing these days. Facebook, Twitter, LinkedIn, Instagram, and even Snapchat, Google Plus, and Pinterest have millions of users, making social media a powerful marketing tool for businesses of all sizes. Great marketing on social media can bring remarkable success to your business by driving leads and sales. Best of all, your leads can all be tracked and labeled by location, interests, and even emoloyment.
Social media marketing includes posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. Just like any other form of marketing your business goals are to be heavily considered while using this powerful tool.
Your business type should help you in identifying the best social media marketing strategy. For example, a photography business will get a lot of high value from a strong presence on Instagram and Facebook. Social media marketing can help you build conversions, create website traffic, create brand awareness, among others.
The more engaged your audience is on social media networks, the easier it will be for you to reach prospects and customers.
- Partnering with other complementary businesses
This is a relatively cost-effective way of advertising, especially for startups with a limited budget. Partnering with businesses that are in the same line as yours will help you achieve a lot. There is always an added credibility when another business recommends you. There are a couple of strategies that you can use as a business to help grow each other, these are:
- Offering to share postage costs and include your flyer with other business’ mail when doing direct mail marketing.
- Requesting businesses with a physical retail space to put your business cards in the customer waiting area.
- Exchanging customer lists and offering to pay the business a commission for every sale made.
Conventional advertising mediums such as TV, radio and newspaper ads can be extremely effective if used correctly. Unfortunately, media ads are quite costly and it can be difficult to measure and track their effectiveness.
However, getting your business featured in media is free marketing. Getting interviewed on TV, radio or print, creating publicity stunts, sponsoring events, giving back to the community and sending out a press release prior to the event will help you build your brand.
- Google AdWords
Google AdWords is another effective mode of marketing. Over time it has been embraced by a skyrocketing number of people. This online advertising service is developed by Google. Advertisers normally pay to display short clips and product listings within the Google ad network. Advertisers pay when Google users click on the advertising copy. Google then shares the generated income with website owners. Google AdWords’ is based on cookies and keywords determined by the advertisers themselves. This is definitely the more expensive route of the bunch, but effective nonetheless.
- Contests and giveaways
We all love free gifts, don’t we? The things, themselves, they don’t have to be expensive, but anything that a potential client knows they can get for free will immediately draw their attention, and in turn, it will grow your brand awareness insanely fast. Like I mentioned earlier, every aspect of marketing needs a strategy. Making the giveaways or contests interesting, fun and attractive will go a long way.
Gifts such as notepads, pens, fridge magnets etc. with your logo stamped on it work like a charm. Tee shirts are a sure-fire win. Giveaway desirable or fun items to gain good-will, build brand awareness and connect with potential customers.
Poor execution of marketing strategies can derail even the best brands and products. Understanding your target customer will make marketing a smooth ride for you. There are lots of ways to market your brand and I will definitely share them with you. Have you given up on trying to get your business penetrate the market? Try these amazing ways and thank me later!