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A photographer’s guide to memory cards

So everybody is a photographer nowadays. Thanks to this beautiful generation’s digital revolution, everyone pretty much walks around with a pro-grade camera (or close to it) in their back pocket. Yes, regular, old-school film cameras still exist and are quite popular, but there is absolutely no contest when it comes to their digital counterparts. Whether you just want to see a preview of your image right after you take it, or the time and money you get back NOT-developing all those rolls of film. These are just a few of the benefits of a DSLR but, in order to enjoy these perks, we have to understand the importance of memory cards.

What is the best memory card for DSLR cameras?

If you are close to buying a brand new DSLR, or even a more basic digital camera, it’s important that you understand memory cards. It would really suck spending all your tip money on a new piece of equipment for your kit, only to find out that it doesn’t fit.  Well a memory card is no different. By using a memory card that is less adequate for your camera, you lose quality, and you gain some serious buffing time as you’re uploading your photos.

The most common questions about memory cards are usually “What brand do I choose?” or “What will suit my camera best?” Well, hold your horses, I’m getting to that. First, let’s see how they work.

Speed Class


SD cards come with different write speed specifications. The faster it is, the quicker the file will be created. For anyone with a modern camera, it is very important to get the fastest card that you can afford.

If you got a DSLR with super high megapixel count, slower cards will prevent you from shooting in burst mode. And if you need to capture a sports scene, that could mean a lost opportunity. But, the it gets even worse when it comes to videos. If you try to shoot at full capability of your camera with a memory card that is too slow, you can end up skipping frames or even ending up with a completely unusable video file. Always consult your DSLR’s manual to see the minimum recommended requirements for SD card speed.

Memory cards come in 3 different speed class types:

Speed Class:

This is the oldest speed standard for SD cards. Denoted as C symbol it goes up in increments of 2, 4, 6, 8 and 10. Respectively they represent the minimum write speed of the card in megabytes. If your camera is pre-2009, you will need to look for one of these cards. But, most people should have newer cameras and C speed class would be way to slow for them.

Ultra-High-Speed Class (UHS)

In 2009 the SD association introduced a new standard for SD cards. UHS is meant to keep up with modern camera file sizes. When you shoot RAW format with 40-megapixel camera, 10MB/s write speed would not come anywhere close to tolerable. With UHS you get 2 new speed ratings. 1, which has minimum write speed of 10 MB/s and 3 – 30MB/s.

Video Speed Class

The advancement of digital camera technology happened so quickly, the SD association had to add another speed class. For those of you shooting above 4k, virtual reality or 360 videos, the new video speed class is advised. It is capable of incredible speeds and should cover even the most demanding tasks. Even live streaming.

  • V6 – Minimum Sustained Speed is 6MB/s
  • V10 – Minimum Sustained Speed is10MB/s
  • V30 – Minimum Sustained Speed is 30MB/s
  • V60 – Minimum Sustained Speed is 60MB/s
  • V90 – Minimum Sustained Speed is 90MB/s

Given that most camera manufacturers are phasing these out, it is not worth going into too much detail with them.

SD and Compact Flash Memory Cards iSolated on White Background.

CF Memory cards

First introduced in 1994, it has been a standard memory card format for professional photographers. Faster and more reliable than SD cards, it still commonly seen even today. Well, of course it has received a few upgrades since the early 90’s.

XQD Memory Cards

When it entered the market in 2010 XQD cards got popular real fast. In fact, the reason CF cards are getting phased out is because CompactFlash associated decided to develop XQD cards. Much smaller than the CF cards and with superior build and quality to SD cards, it is no brainer that it is the new standard.

With the original N series capable of reaching speeds of 80MB/s and 125MB/s, and the current G-series speeds of 350MB/s and 400MB/s. No wonder that Nikon made these as their standard cards. Nikon D4, D4S, D5, D850 and D500 no longer support SD or CF cards and instead have either single or dual slots for XQD.

These are currently the fastest and most reliable cards on the market. But, their price tag reflects that. If you are not shooting a lot of 4k videos and/or photos, you are not a professional photographer. I would advise sticking with SD cards if possible.

Digital camera with memory card on laptop preparing to transfer photos

Conclusion

With so many different cards on the market, even with all the knowledge it can be hard to make a choice. Try and stick with known and reliable brands such as:  SanDisk, Lexar, Kingston, Toshiba or Sony. They have the best quality products, and with their warranties, you will be covered even if something ever does go wrong. God forbid.

One final word, NEVER buy memory cards from anyone but a licensed retailer. Apps like Offer-up, LetGo, and Ebay have made it very easy to scam people using memory cards.. I ordered a few 512 GB memory cards from an app called Wish, and although they looked very similar to SanDisk, it was fake. Make sure you are buying from a well known and trusted retailer.

 
 
 
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Frequently Asked Questions

FAQ

Most frequent questions and answers

Photographs are often the important moments in life that would otherwise be forgotten.  Not only is it a way to inspire and express myself, it gives me a chance to be a part of so many people’s magical moments.

I consider myself a studio photographer who specializes in male portraiture. Read my article about Dudeoir photography for a more detailed explanation.

I take my professionalism very seriously. My apartment is fully equipped with all the bells and whistles that a high-end photography studio should have

I do indeed. I shoot wherever it’s humanly possible to transfer my equipment and myself.Anything for art, eh?

For my stills and video, I use Panasonic GH5 and a G7, because I find that mirrorless cameras are truly a go-to tool right now. For lighting, I use continuous lights. However, I do also have strobes that I can use by request. Last but not least, I have a Phantom 4 Pro+ for my aerials

Ido not have a makeup artist on staff, however one can be acquired before the shoot, if requested far enough in advance. Just give me a little more time than six hours!

Turnaround time for your images is 72hours after the shoot. Headshots can be available same day, if requested.

By default, you will get your digital edits by email. In cases of large file sizes, Dropbox or other internet cloud services may be used. Upon a special request, I can provide you with a USB memory stick or a compact disk containing the images. Just ask!

Short notice is myspecialty. You can call me at midnight and I’ll be ready toshoot by 6 am the next morning!

I’m so glad you asked! We do offer prints, and up to 22 inches wide! We also do shadow boxes, albums, framed family portraits, t-shirts, and more!

We both have equal copyrights to the non-watermarked digital edits

Your images are stored for 6 months before being transferred to my backup hard drive. So you’ll have up to 6 months to decide what kind of form you’d like to receive your images in.

I don’t require a deposit, however I do require a credit card to hold your booking. If you do not show up for your shoot, and I haven’t heard anything from you, you will be charged a $50 no-show fee. If you call and tell me you can’t make it, were golden and you will not be charged.

There isn’t any time limits and stuff. As long as you give me a call and let me know that you cannot make it anymore, we’re good!

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Creative Dudeoir Latest Articles Modeling people

Convincing Men to do Photoshoots

So if you haven’t noticed, male portraiture seems to be the latest trend.  Everywhere you look on social media, there are photographs of men sultry posing with barely any clothing on.

Some have longing expressions in a black and white setting. Some show off their muscles in romantic lighting. And some barely cover their private parts with a carved pumpkin in a humorous Halloween-themed shoot.

Yet all these photographs have a similar theme.  They are tasteful.  Artistic, even. They’re very different, but they all radiate confidence and make an impact on the viewer nonetheless. That’s because – most of the time – they focus on the model’s character and portray his most honest and confident self. This type of photography is called Dudeoir.

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What is Dudeoir?

Dudeoir stems from Boudoir – a type photoshoot for women in lingerie that radiates erotica. Boudoir has been around for a very long time (since the 1940’s) and is still as popular as ever. Seems like every other photography studio in Atlanta offers Boudoir photoshoots for women, which is great!

But it has also branched out into other styles of photography, such as couple’s Boudoir and Dudeoir.

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Types of Dudeoir

Similar to Boudoir, Dudeoir focuses on portraying the male model in a possibly erotic atmosphere. Different techniques and photography skills get applied to bring out the model’s personality and make it shine through in their pictures.

However, Dudeoir can come in many forms.

  • Sexual Dudeoir

Imagine dim lights, minimal amount of clothing, and sensual posing – Dudeoir can scream erotica, but never pornography. Sexual Dudeoir photoshoot is a great surprise for your partner on Valentine’s day, birthday, anniversary, or any other special occasion.

Sexual Dudeoir can just as much be a celebration of your body as it can be an exploration of your sexuality. Seeing yourself in such context can be empowering and give you more confidence.

  • Whimsical Dudeoir

Dudeoir doesn’t necessarily have to mean sexy. It can just as well mean tasteful humor.

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Posing erotically is not your thing? Feeling a little shy as you’re out of shape? Or perhaps these photographs are a gift for someone other than your partner? Then you can always go for funny instead of erotic.

Pick a theme and set your photoshoot to suit it. Organize props, get the most revealing costume, and bring a good mood to your shoot. Stuff’s about to get crazy.

On a more serious note, there are tons of different ideas and settings that can go for. And as long as the photoshoot is done tastefully, whimsical Dudeoir can be just as effective and thought provoking as sexual Dudeoir.

 

Who is Dudeoir for?

Unlike many believe, Dudeoir is definitely not exclusive for professional male models. Anyone can have a photoshoot of this type. After all, the main goal is to appreciate the sexuality of the male body, no matter shape or size. And that’s exactly what makes this type of photography awesome.

Macho Men

If you have been working hard for months (or possibly even years) to achieve your perfect body shape, there is no better way to celebrate this accomplishment than by having a photoshoot. And a Dudeoir type of shoot focuses on enhancing your hard-earned results by showing off your muscles in the most complimentary lighting.

Ever dreamt of looking like Brad Pitt? This is how you make it happen. You bring the muscles, and I will mount the camera.

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Devoted Partner

Dudeoir-style photographs of yourself can be a great gift to your partner on pretty much any occasion. Imagine packing a beautiful box full of pictures that show your partner why they are so damn lucky to have you. It’s great!

Whether it’s sultry and erotic or good-spirited and charming, photographs of this kind are sure to spice things up in the bedroom.

Loving Couple

Another awesome idea for a present to your partner is a photoshoot for you both. Although technically it’s considered couples Boudoir, not Dudeoir, this type of shoot will capture your love and chemistry in a sensual environment._1070700

Will they be safe to frame and place on your mantelpiece? Well, that depends on what kind of photo shoot you are looking for. But, as a general rule, I try to capture at least a few shots that are going to be worthy of a spot on your wall.

Why more men should do photoshoots

No matter your reasons, I’m thrilled that you are considering having a photoshoot. In fact, I strongly believe that everyone should go and have their pictures professionally taken, especially men.

Why?

Because loving yourself should always come first, no matter your gender.

Many men still feel repressed when it comes to appreciating one self’s looks and feelings. Well, it’s 2018 and times have changed. It’s time everyone gets a chance to feel good and confident in themselves. And not the macho king of confidence. It is time to find your emotional side as well.

During the photo shoot, all focus goes on you and your story. It highlights the most positive aspects of your character and captures your honest emotions. It’s the best way to see yourself in the most truthful light, which is what will give you confidence in all other aspects of your life.

What do you think?

Have you ever had a Dudeoir photoshoot? If yes, how did you enjoy it? Was it a great surprise to your partner? Or did you have it to celebrate your personal achievements? Whatever the reason, I hope you had a good time and got awesome photographs.

And if you haven’t had one yet, or you’d like a new one, it’s time to book yourself in. After all, what better way to celebrate your own sexual potential than through tasteful and stylish photos that you get to keep forever?

Want to Give it a Shot?

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Dudeoir Latest Articles Modeling

3 Must-Know Secrets to Working With Inexperienced Male Models

How to Pose Inexperienced Male Models

Men are generally more nervous when it comes to posing for the camera. This is especially true if they have no previous “modeling” experience under their belts. And as we all know, the camera can really capture what may not be visible to the eye. Meaning, all that uncertainty gets amplified through our lens, and becomes extra visible in our pictures.

That’s why it’s essential to make your model feel comfortable and confident. It’s crucial to help them with posing, and ensure they look and feel their very best.
This guide to posing inexperienced men will help you get the kind of photographs that you and your model want, no matter if it’s a family picture, portrait, or one of my dudeoir photoshoots. It all comes down to these three steps.

Step One: Create the environment

As soon as your model arrives, make them feel welcome. Sit down together, have a chat, and get to know each other. Breaking the ice is very important before the start of the shoot, as trust is essential. That’s how you get the best quality photographs that everyone is happy about.
Now, depending on the type of the photoshoot you are about to do, here are some tips on what you can talk about:

• Discuss the reason for this photoshoot

Is it for work? For a partner? Will this be a surprise gift? All these details add another layer to the way you want the photos to look.

• Discuss the desired outcome

If this is a photoshoot for work, your model will most likely want the photographs to radiate confidence and power. If it’s a surprise for a partner, then love and lust will probably take the center stage. Ask your model what they want these pictures to portray.

• Ask how comfortable they are in front of the camera

Knowing this will help you direct your model, and make sure they are not pushed too hard. After all, you want the photoshoot to be a pleasant experience for everyone. That’s the only way to achieve the results that you want – great pictures, a happy model, and a proud photographer.

Step Two: Pose your model’s body

Here are the best body poses that even the most inexperienced male models can nail on their first try. With just the right amount of direction, you can have them looking like David Beckham.

• Crossed arms stance (or “Dad at the BBQ” pose)

Have your model relax his shoulders, pull them back a little, and cross his arms on top of his chest. His core must always be tense, even if he’s wearing a top – this provides the picture with more presence.
If it’s a full body shot, then turning him slightly sideways and having him cross his legs as well gives the pose more dimension. Make sure full weight is put only on one leg to avoid an awkward pose.

• Hands in pockets (or “Let me take you on a date” pose)

 

Have your model square his shoulders by relaxing them and pushing them slightly towards the camera. This gives the whole frame of the body more masculinity and confidence.

Then, have your model put his hands in his pockets, and put his weight on one hip. And if you are after more confidence, have him hold a jacket over his shoulder.

• Walking (or “Strolling through life” pose)

Have your model put one leg forward, whilst leaving one leg back. The front foot should have the heel on the floor and the toes above ground. And the back foot must hold all weight on the ball of the foot.
Then have one arm slightly pushed forward, and one swinging back. If you are using props (such as clothing, or a briefcase), posing the arms will be easier. Also, you can always have one hand in the pocket – this add more relaxed confidence.
When it comes to the posture, ensure your model’s shoulders are relaxed and pushed slightly back, whilst the core is fully engaged. The head should be facing the direction the model is walking towards, with the chin slightly raised.

• Leaning against a wall (or “The world is at my feet” pose)

One of the many ways you can have your model leaning against a wall is by putting his hands in his pockets, placing one of his shoulders against the wall, and having one of his legs bent and also leaning against the wall.
Make sure the shoulders are completely relaxed, the core tense, and the chin slightly raised.
P.S. You can have your model cross his arms in this pose too.

Step Three: Pose the model’s face

You can have your model acing the pose, but if the facial expression is out of place, the picture is ruined. Here are three facial poses that will never let you down.

• The longing stare

Have your model look into the lens of the camera, with eyes slightly squinted and head slightly tilted. This will project a thoughtful and confident emotion.

• The big smile

If you have your model smiling, facing the camera or not, make sure the teeth are visible. A small smirk will not have the same effect as a full smile that shows off those pearly whites.

• Thoughtful stare into the distance

Many inexperienced male models find this pose easiest to adapt to. Simply have your model look past the camera and into the distance. It you position the head facing slightly sideways, it provides a more natural and relaxed overall look.

• The sexy laugh

If your male model has a gorgeous smile, make them laugh and look slightly towards the floor. This will provide the “seductive, yet vulnerable” feel to the picture, driving their partner crazy.

Some extra tips

By simply varying the body and face poses mentioned above you will be able to create different emotions and atmospheres in the pictures. But to ensure the quality is always top-notch, keep these pointers in mind:
• Make sure the hands are always busy and never just hanging by the sides.
• Keep the chin raised from the neck, even if your model is looking at the floor.
• Don’t use too many props – it takes away attention from your model.
• No matter the pose, always have your model’s chest open and shoulders down.
Try these tips out and let us know how they worked! And if you’d like to learn more about professional photography, make sure you subscribe to our newsletter.

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Creative Dudeoir Latest Articles

Dudeoir: Explained

What is "Dude"-oir?

Dudeoir

(n.) | (dü-ˌdwär) | dude·oir dud – oir

  1. a tasteful, yet enticing, masculine spin-off of boudoirphotography
  2. subtly provocative portraits of men that capture the essence of the masculine form in various states of undress, without being sexual in nature.

 

As a society, we’re doing a pretty good job at squashing the stereotypes of the past.  For example, we’ve come a pretty long way from thinking that women should be delicate and feminine – or that men should always be portrayed as strong and masculine.  In today’s time, the lines are becoming more and more blurred as androgyny and same-sex relationships become less of a social taboo. It’s strange, but also wonderful to think that the children being born hereafter will never know a world where gay marriage isn’t legal. It is pretty interesting that our next generation of adults will live in a society filled with acceptance, with true freedom to love whoever they want without criticism.

In this new society, we have had to redefine sexuality as we know it. For example, the word sexy mostly resonates with the female body, and only women can freely indulge in their sexuality and beauty without societal repercussions.

The photography style “Boudoir” came out in the 1920’s, in which the female body is celebrated no matter the models’ size or her imperfections. Yet as wonderful as this mindset is, there is something missing.

What? – you ask.

Well, men, of course!

And this is where Dudeoir comes in.


 

Where Does it Come From?

Dudeoir comes from the photography style Boudoir, a predominantly femenine niche  that celebrates the female body in a natural and beautiful way.   Dudeoir became popular in the UK in the early 2000’s, and it is now tearing through American cities like a bull in a china cabinet, proudly paving the way for male body positivity, self-exploration, mental-health awareness, and self-confidence.  The models are usually only partially clothed in order to reveal some skin, or in some cases, fully nude but always in a tasteful manner. Some Dudeoir photographers, like myself, make it a point to leave the most private bits to the viewer’s imagination.  

I know what you’re thinking.  

“PORN?!”

Absolutely not.

It is very different from what one would call pornography, because by nature, these portraits are not intended to be erotic, or to cause arousal to the viewer.  It is essentially whatever the model wants it to be, showing as much or as little skin as he is comfortable with. Sometimes props can be used, but the focus is always on the masculine form. Dudeoir is all about capturing the inner spirit of the dude in front of the camera.  To see through the skin and into the soul –  that is my challenge as the photographer.


Is it Supposed to be Funny?

As soon as Dudeoir gained some popularity, photoshoots of men in funny “sexual” poses started going viral and swamped the internet. Now let me set the record straight.  I have a pretty damn good sense of humor…but I also believe that it’s preposterous to think that male sexuality can only be funny. Not only is that extremely UN-true, it’s also kind of damaging to the image of man.  Here is a prime example: Dudeoir by Cameo.  This UK photographer elegantly captures her subjects in a way that promotes the subject’s masculinity, elegance, and confidence.

 

“…I’m not exactly model material”:..

The actual point of Dudeoir is to celebrate being a mantaking pride in who you are, to beautify the media’s stereotype of the male body, to instead be viewed in a more natural, more marketable way (exactly like Boudoir does with a female body). And no, you don’t need chiseled shoulders – or buns that could chip a tooth  – in order to have a sexy Dudeoir shoot.  Professional dudeoir photographers usually are quite experienced in terms of lights and shadows, and if it comes down to it, we’re usually equally as skilled in photoshop.  I always reassure my models, adn anyone would agree, that self-confidence is 10X more attractive than abs of steel.

⌈Need some “Pin-spiration” for your next Dudeoir session?⌋

I take Dudeoir very seriously. It’s a legitimate niche with a legitimate market that’s vastly undersaturated here in the US. due to how society continues to perceive the masculine form.  At the same time, self-esteem is at an all time low.  Men who don’t spend every day in the gym see themselves as invaluable, like they won’t be “sexy” until they look like the guys on tv.  Again, this is a direct result of the media; we barely see men on tv shirtless nowadays.  If we do, you can bet he is there to show off his washboard stomach, usually accompanied by a head full of rocks.   

Usually.

So… here’s my chance to plead my case. I grew up in a small, conservative town in Mississippi – so why am I taking photos of (partially) nude men? 

Because I like it. I’m good at it. Not to mention it allows me to rub shoulders with the kind of people I’ve always admired. People who are proud to be who they are.  People who are unafraid to rock the boat and push their limits. These people are usually very intelligent and don’t settle for less than they deserve.  These individuals are the embodiment of masculinity. Real men know who they are in this world and they’re not afraid to show it.

 


The Process

Sit back while I walk you through the Redfox process – how I take photos that radiate sensuality and confidence, but still produce photos a mother can be proud of.

First, I will recommend that we spend some time together building trust, usually over coffee or lunch – a day or two prior to shooting.  After all, not many people feel that confident getting half-naked (much less, fully naked) in front of a complete stranger holding a camera. 

Actually, I think I’ve had that nightmare.

So, when we meet prior to the shoot, we chat about your expectations, potential results, whether or not you plan to order prints, or maybe one of our new Look-books or Portfolios.  This is where you can ask me any general questions you may have.

I’ll answer the most popular question of all right here for you!

No dicks allowed…  

As a personal choice, none of my finished, edited photographs will ever show full-frontal nudity. I believe it to be distracting and overbearing. It prevents the viewer from appreciating the story being told by the photograph, and most importantly, it limits where you can exhibit your hard work.  

We will discuss what features and what parts of your body you are more self-conscious of, and which parts you love the most. This is your opportunity to get all the ego out of your system, cuz if you barge up into my studio doing the flex-y “beachball” thing… I’m gonna sit you in a bathtub and stick floaties on you.  


The idea is to capture a different side of you.  A side that vastly differs from the side that the world gets to see. 

This is the kind of information that helps me during the shoot itself.  I organize the poses and adjust lighting accordingly, and by the end of it, we have not only told a story, but we have real portraits, real emotion, focusing on the parts of the body you love while avoiding capturing parts you don’t really like.

The model release forms will be discussed thoroughly before any shots are taken.  It is very important that you make it clear on the form whether or not you allow your photos to be used for promotional use.  

There IS A BOX that makes SURE your photos stay 100% private, otherwise they will be posted to my website and used in future marketing materials.  However, I know from experience that once you see the finished photos, you will want to show the world.

During the photoshoot it is important to make you feel as comfortable as possible.  You can expect a relaxed environment, full of positive energy.  If you are too hot or too cold, let me know. Need some water or a snack? Not a problem.  Heck, if you feel like listening to a certain artist or station will get you in the right frame of mind, GO FOR IT.  I never rush through a shoot and I will always put your needs first.

After the photoshoot, we may take a look at what I believe will be some of the best shots. (This is a courtesy, as an unprocessed raw image sometimes looks very different than the final product) Then, you and I will part ways and I can begin working on the post-production stage of your session, the editing.   This leaves you to leap back into the real world – changed, confident, and sexually charged!

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Advertising/Marketing Business Latest Articles Social Media

Social Media Graveyard for Photographers

Good photographs die in the graveyard of social media. That is the quickest killer of up and coming photographers. The whole process probably goes something like this – you scout out a good location for taking a photograph. You take it. Maybe you come back a few more times just to make sure that the shot you took is definitely the best possible shot.

 

After the final picture is uploaded to your computer, you spend anything from one hour to the whole day editing the picture. Once you are satisfied, you stick it online. But after your mum and couple of friends press the thumbs up on the picture it dies somewhere deep under layers of other photographs, never to resurface again. Sound familiar?

 

This is when you start questioning your skill, doubting if the shot was even that great or if the location was worth visiting. Fortunately, or maybe, unfortunately, that is not the cause of death. Let’s have a look at how you could avoid having your pictures slowly wither away in that social media graveyard.

Figure out your goals

First and foremost, you have to figure out what you want to achieve when using social media. If you simply want to share your pictures with friends and family, having an Instagram account and linking it to your Facebook should do the trick. On the other hand, if you want to build a strong following online, you will have to put in a lot of hard work in order to see results. Social media is not something that just happens overnight. You have to work hard for it. The key is to build your brand, stick to it, and market it accordingly.

 

A good start is to establish an offline database of high-quality photographs. Create a folder system that you will use for the next month or two, depending on the number of pictures that you will take. It should be divided into a number of weeks. E.g. If your plan is for two months, you should end up with 8 subfolders. Each folder will contain photographs that you will be published that week.

 

Once your folders are ready, create social media accounts on all the popular networks. For now, you should probably start with Instagram, 500px, Flickr, and Pinterest. Your goal will be to post 2-3 pictures on each of these accounts every day.

 

The total amount of pictures in one week’s folder should be 8-15, again depending on the size of your database. Each week publish all of your pictures from one folder, but not all at once! Instead, divide the pictures between your social media accounts and post a different picture on each one. On other days, you should simply post the pictures on the accounts that they are not yet posted on. Repeat until all the social media accounts have all of the pictures.

Hard work doesn’t end there

It probably goes without saying that simply posting these pictures and hoping for the best is not gonna be good enough. Each website allows you to select tags, keywords, or hashtags to accompany your work. These are an absolute must if you want to reach a substantial audience that is relevant and will be interested in following you.

 

Try and play around with the tags, find ones that work and the ones that you should avoid. This is not an exact science, so what works for others might not work as well for you. Try to aim for anything between 20-30 tags for each picture, as more than that might be a little too broad. Always bear in mind that when done correctly it is perfectly reasonable for fewer keywords to perform just as well, or even better if they are well targeted.

 

Next step is to utilize Facebook and Twitter to “advertise” your work. Each time you post a picture on one of your accounts, make sure you tweet about it. At the start, it might feel silly doing the tweeting, but once you start building up some following you will be rewarded with retweets and hopefully an engaging audience.

 

Facebook is a little more personal, so you might want to create a fan page instead of spamming your friends and family. After all, you will not look very professional when you end up sharing your work on your personal Facebook wall together with the pictures of your nights out.

 

While Facebook fan pages are a really great resource to have, they take time to build up enough followers to actually matter for much. A good technique that is often underused is to join one of the many photography groups. Each group already has thousands of followers that are interested to see what you have to show.

Don’t be a creep

 

Posting pictures online is easy but is not that effective if you are not a respected member of the photography community. You should make it your goal to have a character and strong presence online. Don’t just quietly post pictures and hope that people will like them. Participate in discussions, give advice, enter competitions, teach, learn, interact, and most importantly, don’t ever be negative.

It is inevitable that some jerk will call you out for something they might not like about your work. Instead of getting into an online war, thank them for their criticism and move on. You can’t please everyone.

Soon enough, people will start to recognize your name and trust your opinion. You will no longer be the creep that just spams the group with a bunch of pictures once or twice a week and is never seen again. Instead, people will start anticipating your photographs and your traffic on all of the social media accounts will definitely start growing soon enough.

Remember that this is not a race

If you want fast results, invest money into advertising and be done with it. Building up social media following is not a quick process. Expect to spend the first six months tweeting at an empty void. But with enough time and plenty of tedious work, you will start reaping the benefits.

 

If you have a busy life, try to dedicate at least 30 to 60 minutes to social media each day. And if you can spare more time than that, even better. The more time you put into sharing and networking, the faster you will see the results.  Try these quick marketing tips if you need some inspiration.

 

A good way to find extra time for social media is to utilize your extra minutes during the day. Maybe you finished your lunch and got 5 minutes before you go back to work? Go onto Instagram and follow some fellow photographers. Got a 15-minute bus ride? Get onto Facebook and participate in some discussions in one of the relevant groups.

Add this to the time that you have set aside for social media already and you are doing almost double time already.

Final words of advice

The most important lesson you can learn when it comes to the online world is that perseverance pays off. Keep trying, keep learning, and most importantly, find yourself a group of like-minded people. Learning together is always more fun and rewarding. And if you are up for it, why not do some friendly competition as well?

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Blogging Latest Articles

3 Reasons Every Photographer Should Have a Blog

 

Gone are the days when a business card and an occasional leaflet would bring crowds of customers through the door. Now that everyone has a camera in their back pocket, it’s getting harder and harder to get recognized in your field and to find paying clientele. Sure, you can spend tons on advertising and it just might get the job done. You absolutely must have a beautiful website that shows not only your portfolio and prices, but your character and preferred style too. You have to secure your image as a professional using all of the tools at your disposal.

 

But there is one tool that often gets forgotten, or misjudged – a blog. And here’s why it shouldn’t be. (this one’s for you, Peter)

3 reasons why you should add a blog to your professional website

  • Reason One: Impressing the clients with your knowledge

What better way to show that you are an expert in your field than by sharing your knowledge in public? I mean, there are only three stages of learning a skill – being a novice who does not know much, being proficient and knowing enough to do it alone, and being an expert that can teach others. In other words, as soon you are knowledgeable enough to teach others, you instantly become an expert in your field. And THAT is the impression you want to give your potential clients.

 

  • Reason Two: Becoming recognized in your industry

Having a blog on your website gives you a chance to share really useful information. And since your blog will be mainly read by other photographers, this can be your chance to make yourself known in your industry. And isn’t this every artist’s dream? To be known by your peers as someone they can learn from?

 

 

 

But keep in mind that this also means producing quality content. Your potential customers may “aww” and “ahh” at your fancy titles, but it’ your peers that will be the true judges of your blog.

 

  • Reason Three: Possibility of passive income

Perhaps the most popular reason to starting a blog is the dream of passive income – to simply sit down, look at your screen, and see the money roll in without you having to do anything. Of course, as much we’d all love that to be as effortless as it sounds, it requires time and effort.


This is why you mustn’t get demotivated if you’d been publishing regular posts for a few months now, but the passive dollar doesn’t seem to find its way into your bank account. Be patient. Empires weren’t built overnight. Keep doing what you’re doing, and sooner or later you’ll reach your goal. In the meantime, keep writing! You’ve got future photographers to teach and clients to impress!

 

So all in all, starting a blog is definitely a good step to take if you are trying to make it as a professional photographer. When done right, it can really work in your favor and make a huge difference to your business. So do your best to dig up all of the knowledge from the deepest corners of your memory and blow off the dust. Then crack those fingers and get typing!

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How To Latest Articles Posts

How to Publish Your Ebook (3 Easy Steps!)

So… I assume if you’re reading this, you already have your eBook written and you are looking to take the next step – actually publishing it. Good for you! It’s such an exciting feeling when you can search your name on Amazon and the results reveal what you made with blood, sweat, and tears. Now that you’ve poured your heart, soul, and most importantly, knowledge into those pages, it’s time to get it out there. Now… it’s time to release that baby bird into the big wide world… Yikes!

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Business Creative Latest Articles Printing

Nothing beats a museum-quality canvas wrap

We all know the struggle of finding the perfect gift for your loved one. For each occasion, you want to show them how much you care, and how special they are, yada, yada, yada. But there’s just so many of these types of occasions throughout the year! There’s Christmas, an anniversary, a birthday, Valentine’s day… It can be truly exhausting trying to figure out the “perfect gift” each and every time.

You heard right. Redfox Productions now offers canvas printing!

It’d be nice if someone would come up with one, a single gift that you could give every single year, for every occasion. Unfortunately, nobody has figured that one out yet. But what if you could give a gift that has a timeless effect? One that could bring joy for years and years to come? A gift that creates that warm and fuzzy feeling inside every time we look at it. Well, lucky for you, I know just the thing.

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Advertising/Marketing Business How To Latest Articles The Basics

Quick Brand Marketing Tips

Building a brand from scratch can be overwhelming. A lot more work is involved when trying to build a startup than many new entrepreneurs anticipate. For a brand to be able to steal the market share from other already-known photographers, some intense marketing has to be done. Marketing requires strategic planning and data analysis for it to be truly fruitful.

But hey, marketing doesn’t have to be a pain in the neck.  It’s quite versatile in terms of budget. Marketing your business on a limited budget is still very possible. All you need to do is get a little creative and think outside of the box.  Are you a budding entrepreneur with limited income, struggling to get your brand out there? Don’t fret. Here are some ways that will help you achieve every marketing goal on your list!

  • Social media marketing

Did you know that nearly two-thirds of adults in developed countries use social media? It’s definitely the top dog for marketing these days. Facebook, Twitter, LinkedIn, Instagram, and even Snapchat, Google Plus, and Pinterest have millions of users, making social media a powerful marketing tool for businesses of all sizes. Great marketing on social media can bring remarkable success to your business by driving leads and sales. Best of all, your leads can all be tracked and labeled by location, interests, and even emoloyment.

Social media marketing includes posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. Just like any other form of marketing your business goals are to be heavily considered while using this powerful tool.

Your business type should help you in identifying the best social media marketing strategy. For example, a photography business will get a lot of high value from a strong presence on Instagram and Facebook.  Social media marketing can help you build conversions, create website traffic, create brand awareness, among others.

The more engaged your audience is on social media networks, the easier it will be for you to reach prospects and customers.

 

  • Partnering with other complementary businesses

This is a relatively cost-effective way of advertising, especially for startups with a limited budget. Partnering with businesses that are in the same line as yours will help you achieve a lot. There is always an added credibility when another business recommends you.  There are a couple of strategies that you can use as a business to help grow each other, these are:

  1. Offering to share postage costs and include your flyer with other business’ mail when doing direct mail marketing.
  2. Requesting businesses with a physical retail space to put your business cards in the customer waiting area.
  3. Exchanging customer lists and offering to pay the business a commission for every sale made.

 

  • Media

Conventional advertising mediums such as TV, radio and newspaper ads can be extremely effective if used correctly. Unfortunately, media ads are quite costly and it can be difficult to measure and track their effectiveness.

However, getting your business featured in media is free marketing. Getting interviewed on TV, radio or print, creating publicity stunts, sponsoring events, giving back to the community and sending out a press release prior to the event will help you build your brand.

 

  • Google AdWords

Google AdWords is another effective mode of marketing. Over time it has been embraced by a skyrocketing number of people. This online advertising service is developed by Google. Advertisers normally pay to display short clips and product listings within the Google ad network.  Advertisers pay when Google users click on the advertising copy. Google then shares the generated income with website owners. Google AdWords’ is based on cookies and keywords determined by the advertisers themselves. This is definitely the more expensive route of the bunch, but effective nonetheless.

 

  • Contests and giveaways

We all love free gifts, don’t we? The things, themselves, they don’t have to be expensive, but anything that a potential client knows they can get for free will immediately draw their attention, and in turn, it will grow your brand awareness insanely fast. Like I mentioned earlier, every aspect of marketing needs a strategy. Making the giveaways or contests interesting, fun and attractive will go a long way.

Gifts such as notepads, pens, fridge magnets etc. with your logo stamped on it work like a charm. Tee shirts are a sure-fire win.  Giveaway desirable or fun items to gain good-will, build brand awareness and connect with potential customers.

Poor execution of marketing strategies can derail even the best brands and products. Understanding your target customer will make marketing a smooth ride for you. There are lots of ways to market your brand and I will definitely share them with you. Have you given up on trying to get your business penetrate the market? Try these amazing ways and thank me later!

 

 

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Business Creative Latest Articles Posts

How to Direct Inexperienced Models

Experience promotes skill.

Working with professional models is a real blessing. They know what is expected of them when they pose in front of the camera, and they know what to expect from you as their photographer. More importantly, they have had to time experiment and find out how to use their bodies and faces to give the photographs character, and they are comfortable with where they are and what they do.

However, working with young and inexperienced models is a very different story. Most of them feel slightly shy, vulnerable, and wary, which is completely understandable. It is your job as a photographer to guide both of you through this experience in a way that both parties will feel comfortable, professional, and leave the photoshoot happy because they got what they came for.

See, the line between the “friendly photographer” and the “creepy photographer” can seem a little confusing for some – it can be so easy to step over that line and freak your model out to the point that it earns you a bad name in the industry. So to help you understand how to direct inexperienced models and learn the very important boundaries, we will give you some advice. With these points in mind you will soon become the photographer that all of the models want to work with.

First impressions matter.

Your professionalism must begin from the very first sentence you say or write to your model. It does not matter if you begin your conversation online or in real life, you should be friendly yet professional, and most of all – respectful.

The first impression you make will be the image the model will have of you up until the photoshoot, and possibly all the way throughout it as well. If you ask too many personal questions or give too many compliments, you may seem interested in the model for all the wrong reasons. Stay professional and discuss only the things of importance. You can show a more relaxed side of your personality when you meet in person.

Get to know each other before the photoshoot.

Once you meet on the day of the photoshoot, spend some time with your model. The efforts you put in before the photoshoot will determine the outcome of the project. This is the part where you should build a good relationship and learn the boundaries – once those are in place it will be smooth sailing from there!

The best start to any friendship or relationship is to break the ice, and what better way to do it than to ask some questions and get to know each other? Before the photoshoot begins, spend some time with your model and ask her/him some questions about their career and future plans. Be friendly and relaxed, but not too invasive. Show some interest in your model, tell them a little about yourself, but always keep a respectful tone. Too many personal questions can make you seem creepy, and that’s definitely what you want to avoid.

Set the boundaries.

Now that you have created some sort of a relationship between you and your model it is time to set clear boundaries. Ask your model what they are and aren’t comfortable with, and make sure to memorize it well. Different models will have different boundaries and it is your job to make sure that you don’t overstep them, because doing so will only make you seem unprofessional and inconsiderate. And no model wants to work with a photographer like that.

Have fun during the photoshoot.

After an hour or so of getting to know each other and setting the boundaries it time to begin the photoshoot. By now your model should feel much more relaxed and comfortable, which is a necessity for a productive and smooth shoot. Make sure to keep the environment comfortable and relaxed for your model throughout the whole day, whilst staying respectful and professional. Keeping these points in mind will not only help you make some friends in the industry, but will also earn you a good name.

Direct your model.

Your model being inexperienced means that they don’t yet know how to hold their body to portray the needed characteristics. Subtle changes, like avoiding spread legs or straight unbusy arms, can make a huge difference on the overall look. Give directions, tell them to lift and bend their arms above their head. Ensure they seem safe and confident to experiment with their poses and you will end up with some surprisingly creative shots!

Same goes for the model’s face – encourage them to experiment with different emotions and gazes. Always have their eyes visible in the pictures. After all, they are windows to the soul, and that’s what gives life to the photographs.

Be approachable.

As the photoshoot continues, don’t get lost in your camera. You are photographing a person, not an object. Make sure to give feedback and compliments regularly, and every once in awhile go through the photos with your model. This will show them your appreciation and willingness to collaborate. Most importantly, it can help you build a potential friendship. And there’s never too many of those when trying to establish yourself in photography business.

Now that you have a clear idea of how to work with inexperienced models, it is time to put this knowledge to good use. Go find yourself a model and begin building your career! Also, share this article around with your photographer friends – it is crucial that more people understand the difference between friendly and creepy.

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Business Creative Latest Articles Pet Photography Posts

Choosing the Best Pet Photographer

Choosing the best pet photographer

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For most of us, our four legged furry friends are an inseparable part of the family. You could not imagine coming home and not being greeted by an excited woof that tells you how much you have been missed. In their eyes, you have been gone for years. In reality, you were gone for a few hours. Or could you imagine watching your favorite TV series and not feeling the warm cuddles with the soft vibration of a purr. That tender feeling that overwhelms your body – that’s real love.

As much as our pets improve our lives in more ways than it’s possible to mention, they also tend to leave us much sooner than we’d like. That’s the way of nature, and there’s nothing that can be done about that.

What you can do is capture those special moments and those loving eyes in a perfect photograph that will remind you of them for all the years they won’t be there to keep you company anymore. And as good as your phone camera is, it won’t stand a chance against a professional pet photographer’s skillset.

Only the best pet photographer will be able to capture the true essence and character of your pet. And here’s how to find them.

Look through the pet photographer’s portfolio

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Same as you would with a portrait photographer or a wedding photographer, you must always look through the portfolio of a pet photographer. A portfolio is the best possible representation of the photographer’s style, skills and professionalism.

If the pictures grasp your attention as soon as you lay your eyes upon them, that’s a good sign. Do the animals look relaxed and happy? That’s another good sign. After all, you don’t want a photographer that would intimidate or scare your pet. If they are unable to relax or feel comfortable, that is exactly what the photographs will display – not the best way to remember your pet later on, is it?

Looking through the pet photographer’s portfolio will also help you see the style of the photographs they produce. Same as photography in any other kind of field, pet photography varies from a professional to a professional. Pick the one that you related to most. Only you can understand which style will represent you furry friend in the best and most truthful way.

Check the pet photographer’s location

 

Imagine you found a pet photographer that fits all of your requirements – you love their style, their portfolio is full of beautiful and happy animals, and even the price is accessible. But what good is it if you live in Atlanta and they are based in Las Vegas? That’s a trip that would be too long for either one of you!

Make sure you narrow your search to your location. When looking for a pet photographer online always add your city into the search bar too. This way you will be given the choice of pet photographers that are in your area, and therefore are easily accessible.

Even better if the pet photographer also works on-location. This means they are willing to come to your house, or wherever you prefer your pet’s pictures to be taken. This option is ideal for fluffies that are shy around new people, as being in a place they feel comfortable and safe will give them more chances of relaxing.

You get what you pay for

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If it is a Christmas card you want your pet’s picture for, or a silly photoshoot that holds no significance, then going for a cheap pet photographer is not that bad of an idea. However, if you are looking for a tangible artistic memory of your pet to hang on a wall, then you must invest a little bit of money.

Pet photographers that charge very little are usually inexperienced and unprofessional amateurs that are trying to learn the trade by practice. Most likely the final photographs you will receive will not be what you had hoped for at all.

So think about the reason you want to photograph your pet, and decide on your budget according to the importance. Because, just as everywhere else in life, you will get what you pay for.

Have you had your pet’s pictures taken recently by someone? What did you look for in them? Do you have anymore advice we could add to this article? Make sure to leave a comment below if you have any thoughts! We love a good discussion.